Internal conversational/operational SMS traffic:
✅ Clear Compliance Report for Internal Conversational Operational SMS
📌 Definition: What Counts as Conversational/Operational SMS?
This is not considered marketing or promotional under the FCC’s TCPA definition.
🔒 Does This Still Require Registration?
Yes. Even for conversational, internal, and operational use:
🛑 If you don’t register, mobile carriers may block or throttle your SMS traffic—even if it's non-commercial.
Source:
📝 What You Need to Register
For conversational/operational internal use, you’ll register a “Low Volume Mixed” or “Customer Care” campaign. You'll need:
🟡
You do not need a web-based opt-in form.
✅ Verbal or
employment-based consent is acceptable, but you must describe it in the
campaign form.
Source:
🔁 Opt-Out Requirement
Even for internal operational messaging:
📌 Best Practice: Let employees know in your policy or onboarding docs that they can opt out by texting STOP or contacting HR/IT.
⚖️ Legal Considerations (FCC/TCPA)
Source:
✅ Summary Checklist for Internal Conversational SMS
Requirement |
Required? |
Notes |
Campaign Registration (A2P 10DLC) |
✅ Yes |
Must register with TCR |
Use Case Type |
✅ Yes |
“Customer Care” or “Low Volume Mixed” |
Written Consent |
❌ No |
Verbal or employment-based OK |
Public Opt-in Form |
❌ No |
Not needed |
Opt-Out Support (e.g., “STOP”) |
✅ Yes |
Required but not in every message |
Privacy/SMS Policy |
✅ Yes |
Internal or public page is fine |
Subject to Telemarketing/DNC Rules |
❌ No |
Not applicable for operational use |