Internal conversational/operational SMS traffic:


Clear Compliance Report for Internal Conversational Operational SMS

📌 Definition: What Counts as Conversational/Operational SMS?

This is not considered marketing or promotional under the FCC’s TCPA definition.


🔒 Does This Still Require Registration?

Yes. Even for conversational, internal, and operational use:

🛑 If you don’t register, mobile carriers may block or throttle your SMS traffic—even if it's non-commercial.

Source:


📝 What You Need to Register

For conversational/operational internal use, you’ll register a “Low Volume Mixed” or “Customer Care” campaign. You'll need:

  1. Brand registration (company legal info and EIN)
  2. Use case description (e.g., "Internal operational messaging between dispatch and employees")
  3. Consent method (e.g., “Employee consents by providing number at hire”)
  4. Opt-out method (e.g., “Reply STOP or contact HR to opt out”)
  5. SMS Terms or Privacy Policy (can be internal or public)

🟡 You do not need a web-based opt-in form.
Verbal or employment-based consent is acceptable, but you must describe it in the campaign form.

Source:


🔁 Opt-Out Requirement

Even for internal operational messaging:

📌 Best Practice: Let employees know in your policy or onboarding docs that they can opt out by texting STOP or contacting HR/IT.


⚖️ Legal Considerations (FCC/TCPA)

Source:


Summary Checklist for Internal Conversational SMS

Requirement

Required?

Notes

Campaign Registration (A2P 10DLC)

Yes

Must register with TCR

Use Case Type

Yes

“Customer Care” or “Low Volume Mixed”

Written Consent

No

Verbal or employment-based OK

Public Opt-in Form

No

Not needed

Opt-Out Support (e.g., “STOP”)

Yes

Required but not in every message

Privacy/SMS Policy

Yes

Internal or public page is fine

Subject to Telemarketing/DNC Rules

No

Not applicable for operational use